PR-2202+Resources

**INTRODUCTION TO PUBLIC RELATIONS MCO 2202**

__**Introduction: **__ This page presents the key activities of the course on a weekly. Please make adequate previous preparations where required to make the week's activities meaningful.

- Also included are key course resources that will supplement the course topics and other learning activities.

__**A) WEEKLY COURSE ACTIVITIES**__

9-15 January 2012. || **Assessment/Activity(ies)** ||
 * **Learning Objective** || **Learning Unit/Week 3& 4**
 * 1.Understand the principles and foundations of Public Relations || * Recap on the PR profession

taken before attending this lecture.(//**Ref: Chapter**// //**2, Lattimore, Baskin & Toth (2009), McGraw Hill**//)
 * The Evolution of PR || It is essential that the reading from last week is

Lecture and class discussion based on the Power Point Presentation (PPT). Follow the link <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">for the [|Introduction to Public Relations PPT.ppt] ||
 * || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">**Week 5**

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">A) Assignment Two:

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">**Literature Review**

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">B) **The Functions of Public Relations in organizations.** || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Each student is required to do an extensive literature review on the "Distinction between PR and other forms of planned communication".

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">**Guidelines:**
 * 1) <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">You are required to submit a maximum of five pages, typed in Times New Romans, 1.5 spacing. Credit will be given for coherence, relevance, clarity, proper use of grammar, clear presentation, appropriate referencing and proof of extensive research.
 * 2) <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Save your work in PDF format.
 * 3) <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Post your assignment to the course Wiki's assignment page.
 * 4) <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">The deadline for this assignment is 30th January 2012.
 * 5) <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Refer to the literature review rubric for the assessment criteria.[|Rubric for PR Literature Review Assignment.pdf]

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">B) Students will be required to research on the functions of PR in organizations. The //Online PR Resource Site// is a key reference for this task.

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">There after, students will present a role play of the different PR Functions assigned to respectively in class. //**Due date is 2nd Feb 2012.**// ||

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">__**B) READINGS AND COURSE REFERENCE MATERIALS**__

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">This site offers an array of insights on PR.
 * || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">**Topic** || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">**Reference** ||
 * <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">1 || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Introduction to Public Relations || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Lecture Presentation [|Introduction to Public Relations PPT.ppt] ||
 * <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">2 || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Online Public Relations Resource Site.

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">**Case Study:** Social Media and Public Relations || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;"><span class="wiki_link_ext">Online Public Relations www.online-**pr**.com

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">World Cup Social Media Case Study media type="custom" key="11884502" || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">http://www.nku.edu/~turney/prclass/readings/3eras.html || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">media type="youtube" key="f_YSq0VbNd0" height="315" width="560" ||
 * <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">3 || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Three phases of Public Relations Development || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">On Line Reading
 * <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">4 || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">Explorations in Public Relations || <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">You tube Video