MC+941+INTRO

 Strategic Communication For health and Development

**AUDIENCE ANALYSIS AND SITUATION ANALYSIS **

**MC 941 MODULE 4 ** A WARM WELCOME TO THIS COURSE

PREREQUISITES || Department of Mass Communication (HSS) and INESOR MODULE 2 & 3 Key Health Behaviors AND Theories of Mass Communications or permission from the Instructor || If you want to meet in person, it's best to schedule a meeting ahead of time! ||
 * Instructor /coordinator || Rose Nyondo ||
 * Departments
 * Director || Prof Mubiana (INESOR) ||
 * Phone || 260-211-290035/ office hours only /0988775367 ||
 * E-mail || rosenyondo@yahoo.com rose.nyondo@unza.zm ||
 * Office hours || MTF 14 – 16PM; other hours by appointment

Review hand out on situation analysis Review the chapter on theories in the Last module || ** Indentify a problem in their community and ** make an analysis Identify potential audiences Make different profiles of the identified audiences Identify potential communication channels available and practical to the audience and different profiles ||  || 3. Conduct a SWOT analysis 4. Describe the five steps for analysis 5 Explain the key concepts and principles in conducting A situation analysis for communication. || View two power point on Audience analysis and profiles View video ‘WATCH OUT SOLDER’ // Or ‘STREET KIDS’ // || Name the theories they would use to reach the identified profiles of audience ||  ||
 * COURSE OBJECTIVES **
 * || ** OBJECTIVE ** || ** ACTIVITIES ** || ** OUT PUT ** ||  ||
 * || By the end of this module students will be able to ||  ||   ||   ||
 * || # Make situation analysis of a real Problem in the community || Review hand outs on audience analysis
 * || 2. Make an audience profile of the people affected by the problem
 * ||  || Participate in a discussion on the topics on the discussion page || ** Participate in the discussions ** ||   ||