HEP+301

Well come to the course social marketing for health and development. My name is Zewdie Birhanu. I am a lecturer at Jimma University, Ethiopia. I have been working in Jimma University, College of Public health and Medical sciences for the last five years. I am teaching both graduate and undergraduate students various courses including qualitative research, health communication, Health education, health and human behaviors, health promotions and social marketing. Now, I am a facilitator for your online course of social marketing. The following are my contact address. You may use these address when you need. You can also download this course syllabus here ([|HEP 301_ Social marketting syllabus.pdf]).  || College of Public Health and Medical sciences Former administration Building Second floor, No =209 ||
 * Online social marketing for ** **health and development course **
 * Course code: HEP 301 **
 * Duration of the course: Eight weeks **
 * Instructor and department contact information **
 * Instructor || Zewdie Birhanu
 * Department || Health Education and promotion, Jimma University, Ethiopia ||
 * Department Chair || Mr. Lakew Abebe ||
 * Phone || +251-917-02-58-52 (mobile); +251-471-11-39-44(office) ||
 * E-mail || zbkoricha@yahoo.com, or Zewdie.birhanu@ju.edu.et ||
 * <span style="font-family: 'Times New Roman',serif;">Office hours || <span style="font-family: 'Times New Roman',serif;">8:30-5:00 (Monday to Friday)
 * <span style="font-family: 'Times New Roman',serif;">P.O. Box || <span style="font-family: 'Times New Roman',serif;">378 Jimma, Ethiopia ||

<span style="font-family: 'Times New Roman',serif;">Course description
Welcome! This course is designed to provide with you a basic knowledge and skill which enable to design and implement effective social marketing program for health and development. The goal of this course is to teach you concepts and techniques that will enable you to conceptualize, understand and apply social marketing principles and planning process. You will learn about the historical development of social marketing, principles, theories and models in social marketing, how to design, implement and evaluate social marketing. Our readings and discussions will cover many topics in order to provide you a basic understanding of social marketing, and you will create a social marketing strategy for one of the health related issues as your primary assignment. About half of our class meetings will be conducted in an online environment via our course wikispace. That doesn't mean that you can't meet with other students or me face-to-face or talk over the telephone, but there is a significant requirement to use the website to access course materials, interact with fellow students, and contribute to the course.

Eligibility/requirements
In order to take this course, you must have BSc. degree in health or BA degree in social sciences (sociology, psychology, social workers) or Diploma in health. Also, you must have proficiency in using the Internet, computer skill, a Web browser, Microsoft Word, and online Library resources. In addition to learning new material in this course, you will need to understand how to succeed in an online environment. For some students, not meeting face-to-face with classmates and the instructor creates difficulties; for others, reading a lot of text instead of hearing it spoken creates difficulties. Everyone faces challenges in a university course, but the online environment is especially challenging, and you need to work hard to adjust. Your instructor faces challenges in this environment, too, so you aren't alone! ** Course objectives ** At the end of this course you will able to  ü Understand how social marketing is applicable in promoting health and development ü Understand what social marketing mean ü Different between social marketing and commercial marketing ü Describe theories and models that could be applied in social marketing ü Discuss social marketing planning process ü Design social marketing strategy for local problem ü Evaluate social marketing interventions/programs ** Course contents and organizations ** <span style="font-family: Cambria,serif;">The course has seven modules. Table 1 shows the number of module and contents to be covered in each module. The organization of each module is presented in table 1. The first part of the module is usually an introductory session where you will be introduced to what you will in the module following by the learning objectives which I expect you will achieve at the end of the module. Then, you will be given a complete reading assignment of the topics presented under sub-title “reading assignment”. Then, you will post a discussion forum regarding your readings and comments about these topics. Around the end of module, key notes about the content and resources materials are given by instructor. ü <span style="font-family: 'Times New Roman',serif;">Historical root of social marketing ü <span style="font-family: 'Times New Roman',serif;">Definitions and basic elements of social marketing ü <span style="font-family: 'Times New Roman',serif;">Social marketing for behavior change; historical evidence, it’s Effective, Efficient, and Proven Practical Information ü <span style="font-family: 'Times New Roman',serif;">Basic principles of social marketing ü <span style="font-family: 'Times New Roman',serif;">Social marketing model/framework ü <span style="font-family: 'Times New Roman',serif;">Social marketing planning process overview ü <span style="font-family: 'Times New Roman',serif;">Components of problem description ü <span style="font-family: 'Times New Roman',serif;">Define health problems/health issues ü <span style="font-family: 'Times New Roman',serif;">Target audience ü <span style="font-family: 'Times New Roman',serif;">Behavioral ü <span style="font-family: 'Times New Roman',serif;">Strategy for Change ü <span style="font-family: 'Times New Roman',serif;">Why formative research ü <span style="font-family: 'Times New Roman',serif;">understand selected target audiences ü <span style="font-family: 'Times New Roman',serif;">Behavioral determinants of desired behavior change ü <span style="font-family: 'Times New Roman',serif;">Formative research process in social marketing ü <span style="font-family: 'Times New Roman',serif;">Making strategy decision; ü <span style="font-family: 'Times New Roman',serif;">Choose an Audience Segment ü <span style="font-family: 'Times New Roman',serif;">Choose an Audience Segment ü <span style="font-family: 'Times New Roman',serif;">Choose Secondary Audiences ü <span style="font-family: 'Times New Roman',serif;">Choose a Behavior ü <span style="font-family: 'Times New Roman',serif;">Write Behavioral Objectives ü <span style="font-family: 'Times New Roman',serif;">Applying marketing principles ü <span style="font-family: 'Times New Roman',serif;">Develop Product Strategy ü <span style="font-family: 'Times New Roman',serif;">Develop Price Strategy ü <span style="font-family: 'Times New Roman',serif;">Competition and Exchange ü <span style="font-family: 'Times New Roman',serif;">Develop Place Strategy ü <span style="font-family: 'Times New Roman',serif;">Develop Promotion Strategy ü <span style="font-family: 'Times New Roman',serif;">Choose Intervention Activities or Components ü <span style="font-family: 'Times New Roman',serif;">Coordinate All Activities ü <span style="font-family: 'Times New Roman',serif;">Develop Intervention Details ü <span style="font-family: 'Times New Roman',serif;">Revise Logic Model ü <span style="font-family: 'Times New Roman',serif;">Write Process and Outcome Objectives ü <span style="font-family: 'Times New Roman',serif;">Pre-Testing ü <span style="font-family: 'Times New Roman',serif;"> Review Plan with Partners ü <span style="font-family: 'Times New Roman',serif;">Develop Program Budget ü <span style="font-family: 'Times New Roman',serif;">Develop Program Timeline ü <span style="font-family: 'Times New Roman',serif;"> Implementing in Phases ü <span style="font-family: 'Times New Roman',serif;">Sustainability ü <span style="font-family: 'Times New Roman',serif;">Evaluation Purpose ü <span style="font-family: 'Times New Roman',serif;"> Steps for Program Evaluation ü <span style="font-family: 'Times New Roman',serif;">Determine future need ü <span style="font-family: 'Times New Roman',serif;">Prepare to scale up
 * <span style="font-family: Cambria,serif;">Table 1: Course content and organizations **
 * **<span style="font-family: 'Times New Roman',serif;">Modules ** || <span style="font-family: 'Times New Roman',serif;">Contents ||
 * **<span style="font-family: 'Times New Roman',serif;">MODULE 1: INTRODUCTION TO SOCIAL MARKETING ** || * <span style="font-family: 'Times New Roman',serif;">Introduction
 * <span style="font-family: 'Times New Roman',serif;">Learning objectives
 * <span style="font-family: 'Times New Roman',serif;">Reading assignment
 * <span style="font-family: 'Times New Roman',serif;">Discussions
 * <span style="font-family: 'Times New Roman',serif;">Key notes
 * <span style="font-family: 'Times New Roman',serif;">Resources ||
 * **<span style="font-family: 'Times New Roman',serif;">MODULE 2: DESCRIBPTION OF THE PROBLEM ** || * <span style="font-family: 'Times New Roman',serif;">Introduction
 * <span style="font-family: 'Times New Roman',serif;">Learning objectives
 * <span style="font-family: 'Times New Roman',serif;">Reading assignment
 * <span style="font-family: 'Times New Roman',serif;">Discussion
 * <span style="font-family: 'Times New Roman',serif;">Key notes
 * <span style="font-family: 'Times New Roman',serif;">Resources ||
 * **<span style="font-family: 'Times New Roman',serif;">MODULE 3: CONDUCTING MARKET RESEARCH/FORMATIVE RESEARCH ** || * <span style="font-family: 'Times New Roman',serif;">Introduction
 * <span style="font-family: 'Times New Roman',serif;">Learning objectives
 * <span style="font-family: 'Times New Roman',serif;">Reading assignment
 * <span style="font-family: 'Times New Roman',serif;">Discussions
 * <span style="font-family: 'Times New Roman',serif;">Key notes
 * <span style="font-family: 'Times New Roman',serif;">Resources ||
 * **<span style="font-family: 'Times New Roman',serif;">MODULE 4: CREATE THE MARKETING STRATEGY ** || * <span style="font-family: 'Times New Roman',serif;">Introduction
 * <span style="font-family: 'Times New Roman',serif;">Learning objectives
 * <span style="font-family: 'Times New Roman',serif;">Reading assignment
 * <span style="font-family: 'Times New Roman',serif;">Discussions
 * <span style="font-family: 'Times New Roman',serif;">Key notes
 * <span style="font-family: 'Times New Roman',serif;">Resources ||
 * **<span style="font-family: 'Times New Roman',serif;">MODULE 5: DESIGN INTERVENTION ** || * <span style="font-family: 'Times New Roman',serif;">Introduction
 * <span style="font-family: 'Times New Roman',serif;">Learning objectives
 * <span style="font-family: 'Times New Roman',serif;">Reading assignment
 * <span style="font-family: 'Times New Roman',serif;">Discussion
 * <span style="font-family: 'Times New Roman',serif;">Key notes
 * <span style="font-family: 'Times New Roman',serif;">Resources ||
 * **<span style="font-family: 'Times New Roman',serif;">MODULE 6: IMPLEMENTATION ** || * <span style="font-family: 'Times New Roman',serif;">Introduction
 * <span style="font-family: 'Times New Roman',serif;">Learning objectives
 * <span style="font-family: 'Times New Roman',serif;">Reading assignment
 * <span style="font-family: 'Times New Roman',serif;">Discussion
 * <span style="font-family: 'Times New Roman',serif;">Key notes
 * <span style="font-family: 'Times New Roman',serif;">Resources ||
 * **<span style="font-family: 'Times New Roman',serif;">MODULE 7: EVALUATION AND DECIDE/PREPARE TO SCALE ** || * <span style="font-family: 'Times New Roman',serif;">Introduction
 * <span style="font-family: 'Times New Roman',serif;">Learning objectives
 * <span style="font-family: 'Times New Roman',serif;">Reading assignment
 * <span style="font-family: 'Times New Roman',serif;">Discussion
 * <span style="font-family: 'Times New Roman',serif;">Key notes
 * <span style="font-family: 'Times New Roman',serif;">Resources ||

<span style="font-family: 'Times New Roman',serif; font-size: 14pt;">Assessment and evaluation
There are three areas in which you will be graded for this course: Forum postings, quiz, and assignments.

<span style="font-family: 'Times New Roman',serif;">Discussion Forum Postings (35%)
A feature of online learning that differs from classroom-based learning is that you express your thoughts and interact with others primarily through writing, and your interaction is asynchronous (i.e., not in real time). Asynchronous communication allows time for you to compose your thoughts and time to respond to others in more depth than in a face-to-face environment. Successful participation requires committing yourself to reading the discussion forums within the Wikispace course site, posting your own input, and responding to other students. Please note that all discussions will be public, and archives will be viewable by faculty and staff as necessary. **Graded Forums**: For each of the module, there is a required discussion assignment. Discussion postings must meet these basic criteria (grading is explained below): ü include a clear and coherent statement of the topic ü Include support for your statements (either with a source or by stating what leads you to your opinion/perspective) and examples. I strongly suggest that you compose your postings (including responses to others) offline and then paste them into the graded forums. Before posting, check your text for clarity of thought and for mechanical correctness (grammar, spelling, punctuation, and usage). **Points for postings.** You can earn a maximum of 5 points per discussion, and I will score your postings using these guidelines: **5 points:** Exceptional. Exceeds all of the following criteria. **3 - 4 points**: Average-Above Average. Submission is not thoroughly developed; examples are nonexistent, unclear, or weak; comments and questions are generally appropriate but not well thought out or do not demonstrate knowledge or interest in the reading assignment/activity/topic; student does not respond to other classmate(s). **0-3 points**: Below Average or Failing. Submission is brief and consists primarily of agreement with others' comments; submission does not contain examples; submission is rude or otherwise inappropriate or not submitted in time. ** Non-graded Forums: ** These online discussion forums exist for you to interact informally (but respectfully) with your classmates, your instructor, and our staffs. <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Use "discussion" to post questions and concerns about the course content and course site, including questions about the course. If you know the answer to another student's question, please post your answer! I will check this forum three times per week. **Note:** Read forum and topic directions carefully before posting the discussions. You are expected to read the discussions posts of all students in your group. Please note that I will delete any postings I consider to be disrespectful or any way inappropriate for our course site.

<span style="font-family: 'Times New Roman',serif;">Social marketing strategy document (25%)
<span style="font-family: 'Times New Roman',serif;">At the end of the course, you will take any health related issue in your community and develop social marketing strategy to address the issue. You will submit the document. The goal of this assignment is to have you learn more about to develop, implement and evaluate social marketing strategy programs. It will enable you to develop a skill of designing social marketing strategy. **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Points for assignment: **<span style="font-family: 'Times New Roman',serif;">You can earn a maximum of 25 points for this assignment, and I will score your assignment using these guidelines: The following presents grading criteria for this assignment. ü **20-25 points:** Exceptional. Exceeds all of the following criteria. ü **15 - 19 points**: Average-Above Average. Submission is not thoroughly developed; examples are nonexistent, unclear, or weak; problems are not through discussed, strategies are not generally appropriate but not well thought out or do not demonstrate knowledge or interest in the reading assignment/activity/topic. ü **Less than 15 points**: Below Average or Failing. Submission is brief and consists primarily of agreement with others' comments; submission does not contain examples; submission is rude or otherwise inappropriate or not submitted in time, strategies are relevant, objectives are not smart, implementation strategies are not clear, monitoring and indicators are not presented clearly.

<span style="font-family: 'Times New Roman',serif;">Evaluation report document (20%)

 * o <span style="font-family: 'Times New Roman',serif;">You will be assigned to local organization working on social marketing to evaluate their program. You will produce a report for your evaluation finding. The goal of this assignment is to have you learn more about how social marketing strategy is that being practiced, whether it is in accordance with principles, weakness and strengths. In doing so, you will get an experience of social marketing program development and evaluation.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Points for assignment: <span style="display: block; font-family: 'Times New Roman',serif; text-align: justify;">You can earn a maximum of 20 points for this assignment, and I will score your assignment using these guidelines: The following presents grading criteria for this assignment.
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Points for assignment: <span style="display: block; font-family: 'Times New Roman',serif; text-align: justify;">You can earn a maximum of 20 points for this assignment, and I will score your assignment using these guidelines: The following presents grading criteria for this assignment.

ü **15-20 points:** Exceptional. Exceeds all of the following criteria. ü **10 - 14 points**: Average-Above Average. Submission is not thoroughly developed; tools used are not clear, evaluation methodology is not clear or not valid, report is not well organized ü **Less than 10 points**: Below Average or Failing. The report is missing some components of evaluation, program is not described well, objective of evaluation is not clear or not exist, methodology is not valid, report lacks clarity and poorly organized, inconsistent of the results. **Note:** to submit these assignments, use wikspace website. Go to file menu and upload it. For assignment 1, give file name “HEP 301_assignment 1” and for assignment 2, give file name “HEP 301_assignment 2”. Document should be prepared in MS word 2003-2007. On each assignment, write your full name, place/region/district/organization. <span style="font-family: 'Times New Roman',serif;">Quiz (20%): <span style="font-family: 'Times New Roman',serif; font-size: 11pt;">By the time you will complete, the first three modules you will have a quiz out of 8%. And at the end of the course you will have the second quiz out of 12% which will cover the remaining modules (module 4-7) (See table 2 for specific date). Your **Final Grade** will be calculated as follows based on 100 total points:
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">A + __>__ || <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">95.0  ||
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">A || <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">85-94.9  ||
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">A- || <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">80-84.9  ||
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">B+ || <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">75-79.9  ||
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">B || <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">70-74.9  ||
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">B- || <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">65-69.9  ||
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">C+ || <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">60-64.9 (pass mark)  ||
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">C || <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">50-59.9  ||
 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">F ≤ || <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">49.9  ||
 * Note: **On the 7th day of the completion of the course, your grade will be posted on wikspace page labled as “**HEP 301 Grade**”.

**Assignments:** Please note that you will submit assignments (except discussion postings) to me via the wikispace site. All assignments are due on the due date. With my prior approval, I will accept late assignments up one day after the original due date. You will lose 10% mark for each day the assignment is late. **Login:** I expect you to log into the course website at least three days per week in order to view updated announcements, participate in ongoing discussions, and to work cooperatively with group members. Less than three times login per a week will cause losing 5 marks for each. Any student who failed to login at least once in a week shall repeat the course. **Discussion forum posting:** You are expected to reply to the discussion posting within the due date. With my prior approval, I will accept late discussion posting up one day after the original due date. You will lose 10% of the mark for each day the discussion posting is late. **Discussion guideline** After the 3rd day of your introduction to the class, you will be divided into groups. These groups are restricted. You can see and read comments posted by only students in your group. In the final thoughts, discussion area you will again able to view all course participants. **Netiquette:** Remember that all class participants are expected remain polite and professional at all time. Do not post any comments that could be constructed as personnel remarks or attacks. Re-read and think carefully about your message before posting. Never post a message online that you might be hesitating to say to someone’s face. Student who makes inappropriate remarks may be excluded from the discussion. **Quiz:** You will be taking two an online quiz. Students must take all the quiz in order to successfully for complete the course. Students who miss one of quiz shall repeat the course. A **Expected time devoted for the course:** In a university course, you are expected to spend 3 to 4 hours per credit per week in your studies, preparation activities, and assessments. In this course, therefore, you should expect to spend 8 to 10 hours per week completing readings, assignments and discussions. You are expected to read all relevant textbook material and other articles prior to starting any assignments or discussions. You will likely lose points if you are ill-prepared.
 * <span style="font-family: 'Times New Roman',serif; font-size: 14pt;">Course policy and expectations/course participation **

The duration of the course including the due date for each of activity is displayed in table below. The courses will starts as of 2-Jan 2012 and ends on 30-Feb 2012. The specific due date for posting discussion forum, submission of assignment and dates for online quiz is presented in the table (see table 2). All the online tests will be given at 3:30 morning Ethiopian time on the specified date. In addition, all the assignments are expected to be submitted before 11:00 o’clock (afternoon –Ethiopian time) on the specified date. Similarly, all the online discussion forum must be posted before 11: 00 o’clock (afternoon-Ethiopian time) on the date indicated in the table below. Please note that except, the online quiz all the course modules, online post questions and assignments are linked to the contents presented in table 2. Download each module note, and assignments. Table 2: course schedule
 * <span style="font-family: 'Times New Roman',serif; font-size: 14pt;">Course schedule **
 * <span style="font-family: 'Times New Roman',serif;">Week || <span style="font-family: 'Times New Roman',serif;"> Topic title || <span style="font-family: 'Times New Roman',serif;">Complete course reading timeline || <span style="font-family: 'Times New Roman',serif;">Online post due date || <span style="font-family: 'Times New Roman',serif;">Online quiz date || <span style="font-family: 'Times New Roman',serif;">Assignment due date ||
 * <span style="font-family: 'Times New Roman',serif;">week 1 (2-7 Jan 2012) || <span style="font-family: 'Times New Roman',serif;">Module 1: introduction social marketing ([|HEP 301_Module 1.doc]) || <span style="font-family: 'Times New Roman',serif;">2-6 Jan 2012 || <span style="font-family: 'Times New Roman',serif;">6-Jan 2012 || <span style="font-family: 'Times New Roman',serif;">23-Jan 2012 || <span style="font-family: 'Times New Roman',serif;">26-Feb 2012 ([|HEP 301_Assignment 1.pdf])

<span style="font-family: 'Times New Roman',serif;">4-Mar 2012 ([|HEP 301 _Assignment 2.pdf]) || ** Instructor feedback ** As with face to face course, the instructors will more of an observer than a participant; and just as in a face to face class, you cannot assume that the instructor will hear every comment made. Where appropriate the instructor will enter a discussion to help frame points and concepts or to give general feedback to participants; all posts by the instructor should be read. At the conclusion of each discussion, the instructor may give some closing comments that summarize the points and conversations made by the group. I will return your assignment within three days.
 * <span style="font-family: 'Times New Roman',serif;">week 2 (8-15 Jan 2012) || <span style="font-family: 'Times New Roman',serif;">Module 2: description of the problem ([|HEP 301_Module 2.doc]) || <span style="font-family: 'Times New Roman',serif;">8-14 Jan 2012 || <span style="font-family: 'Times New Roman',serif;">14-Jan 2012 ||^  ||^   ||
 * <span style="font-family: 'Times New Roman',serif;">week 3 ( 16-23 Jan 2012 ) || <span style="font-family: 'Times New Roman',serif;">Module 3: conducting market research/formative research ([|HEP 301 _Module 3.doc]) || <span style="font-family: 'Times New Roman',serif;">16-22 Jan 2012 || <span style="font-family: 'Times New Roman',serif;">21-Jan 2012 ||^  ||^   ||
 * <span style="font-family: 'Times New Roman',serif;">week 4 & 5 ( 24 Jan –Feb 7, 2012 ) || <span style="font-family: 'Times New Roman',serif;">Module 4: create the marketing strategy ([|HEP 301_Module 4.doc]) || <span style="font-family: 'Times New Roman',serif;">24 Jan-7 Feb 2012 || <span style="font-family: 'Times New Roman',serif;">6-Feb 2012 || <span style="font-family: 'Times New Roman',serif;">30-Feb 2012 ||^  ||
 * <span style="font-family: 'Times New Roman',serif;">week 6 (8-15 Feb 2012) || <span style="font-family: 'Times New Roman',serif;">Module 5: design intervention ([|HEP 301_Module 5.doc]) || <span style="font-family: 'Times New Roman',serif;">8-14 Feb 2012 || <span style="font-family: 'Times New Roman',serif;">13-Feb 2012 ||^  ||^   ||
 * <span style="font-family: 'Times New Roman',serif;">week 7 (16-23 Feb 2012) || <span style="font-family: 'Times New Roman',serif;">Module 6: implementation ([|HEP 301_Module 6.doc]) || <span style="font-family: 'Times New Roman',serif;">16-22 Feb 2012 || <span style="font-family: 'Times New Roman',serif;">22-Feb 2012 ||^  ||^   ||
 * <span style="font-family: 'Times New Roman',serif;">Week 8 (24-30 Feb 2012) || <span style="font-family: 'Times New Roman',serif;">Module 7: Evaluation and decide/prepare to scale up ([|HEP 301_Module 7.doc]) || <span style="font-family: 'Times New Roman',serif;">24-29 Feb 2012 || <span style="font-family: 'Times New Roman',serif;">28-Feb 2012 ||^  ||^   ||